Business, Freight News, Logistics, Road

White Logistics wins national design award

[ November 9, 2011   //   ]

WHITE Logistics has won a national design award following a radical company-wide re-brand.

The family-run haulage firm came top out of six finalists in the Re-brand category at the Marketing Design Awards 2011 on Tuesday, November 1.

The accolade follows a huge redesign of the company’s trucks, website, uniforms and logo earlier this year and was won in conjunction with The Allotment branding agency which helped with the re-branding.

“We went to great lengths to develop a brand and livery that supports our family values and our passionate commitment to our customers, and to have that recognised makes it all worthwhile,” said Will Stracey, Commercial Director at White Logistics.

“This is a brilliant achievement for us and I’d like to say a big thank you to all our staff and The Allotment agency for all their support.”

White Logistics, a member of Palletforce – the UK’s leading palletised distribution network, was shortlisted earlier this year for it’s re-branding in the Motor Transport Awards Livery of the Year category.

The Pershore-based company has been recognised for its new bold black and white design, in contrast to its previous green livery, which includes brain teaser puzzles on the back of its trucks.

Its new livery was unveiled earlier this year with an investment in seven new vehicles and five new trailers in the striking black and white design, as well as two new trailers in the Palletforce livery.

“White Logistics took the bold move to completely overhaul its image and now has a look that reflects its forward thinking and innovative approach to all aspects of its business. We are delighted that has been recognised with this award,” said Dave Holland, Sales and Marketing Manager at Pallerforce.

Photo caption:

White Logistics’ directors, from left – Daniel Holland, Will Stracey, Tom Stracey, Judith Stracey and Scott Brown, at the launch of the firm’s rebrand