Forwarding, Freight News, Logistics

A piece of cake for Woodland winner

[ June 4, 2020   //   ]

Woodland Group’s Katie-Louise Thompson-Friend carried off the first prize in BIFA’s Young Forwarder Network held its online ‘Bake Off’ on 27 May.

The customer service coordinator, at the Woodland Group beat off strong competition with this 100% edible depiction of a vehicle of some sort (possibly a dust cart?) carrying the forwarder’s livery and logo.

Runners-up were Kasia Kowalska-Trela of DSV Air & Sea and Katie Yewdall from Ligentia.

One problem that technology has not been able to crack so far is stimulating taste-buds, so the BIFA Bake Off entrants were judged on the look of their creations. Judges Kyle Lawrence, customer care operator at Unsworth, Brooke Jennings, part of the forwarding team at Burhill Logistics and Graeme Wilkinson, BIFA, shortlisted their top two, and using a Zoom poll, all 21 participants in the virtual Bake Off voted for the overall winner.

The event was based on the popular TV programme, which has caused a nationwide shortage of baking vital ingredients, including flour, as the housebound population seeks to replicate what they see on their screens.

BIFA’s Bake Off was the first of many upcoming online events for the trade association’s Young Forwarder Network.

BIFA’s training development manager, Carl Hobbis, comments: “Initially, we were obviously mindful that businesses – including ourselves – have had many new challenges due to Covid-19, and more pressing priorities.
“But the development of BIFA’s YFN continues to be of great importance, and via the use of video conferencing online, members of the regional groups will be able to interact with one another.”