Feature, Freight News, Logistics


DHL and six million kids take on the Throwaway Society

[ January 28, 2026   //   ]

DHL has partnered with non-profit community interest company Wastebuster and retailer Currys to launch the Hidden Treasure in which almost six million UK primary school children will recycle domestic electrical waste.

Recent research by Recycle Your Electricals found that there are an average of 30 electrical items stashed away in every UK home. They contain precious materials such as copper, lithium and gold which could instead be re-used in other products. Many also contain batteries which are fuelling the rise in battery fires in bin lorries and waste centres.

Participating pupils can drop off their unwanted tech at any Currys store, where they are guaranteed at least a £5 Currys voucher, or at almost 30,000 drop off points across the country to receive points towards their school’s tally.

Schools will be ranked on a national leaderboard, with those ranked highest at the end of the 2025/26 academic year receiving a share of £20,000 of tech vouchers.

Managing director, DHL Supply Chain UK & Ireland, Paul Stone, said:“For these materials to be recovered and given a second life, they must first move through a safe, efficient and traceable supply chain – and that’s where logistics plays a critical role. We’re proud to support a campaign that not only helps tackle the UK’s growing e-waste challenge, but also inspires children and families to think differently about the value of the technology sitting unused at home. By connecting schools with responsible recycling pathways at scale, we’re helping to build a more circular economy and a greener future for the next generation.”

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