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Don’t let supply chain problems steal Christmas, urges CH Robinson chief

[ November 17, 2020   //   ]

CH Robinson Europe director Chris Mills has warned that a surge in online demand for goods this Christmas as a result of the pandemic will test supply chains to the limit in the lead up to the festive period.

Mr Mills, who is director of account management, transportation is urging suppliers and manufacturers to build more resilience into their supply chains so they don’t buckle under the pressure. His call follows a warning by industry body for online retail IMRG that excessive last-minute online purchases could prove problematic.

Since the onset of Covid-19 online sales have grown exponentially, with growth rates of around 40-50% according to IMRG, and these have been sustained during the crisis.

Mills said: “Suppliers, manufacturers and retailers have to be prepared for a huge surge in online purchases and for the potential for them to be concentrated in a small-time frame.

“This isn’t going to be just the year that online shopping grew to record breaking levels. It’s going to be the year when real time data insights came of age. Indeed, experts predict that this year’s festive period will be like shopping online on Black Friday every day.”

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