Freight News, Logistics


Firms line up to sponsor Generation Logistics

[ December 17, 2025   //   ]

New companies that have signed up to sponsor the next year of the Generation Logistics awareness campaign, which aims to promote career opportunities for young people in the sector, are the Association of Pallet Networks, the British Ports Association, DHL Supply Chain, Maersk, Ministry of Defence and SEGRO.

They join existing sponsors including Asda, BIFA, Chemical Business Association, Cold Chain Federation, Europa, GXO, Indurent, The International Air Cargo Association, Iron Mountain, Martin Brower, Metro Supply Chain, Morrisons, Multimodal, Nestle, TJX, Rail Freight Group, Road Haulage Association (RHA), Rudolph and Hellman, Tesco, Veterans Into Logistics, VTCT Skills, Welch Group and WS Transport.

Generation Logistics co-ordinators  intend to work more closely with sponsors than ever before throughout the next 12 months. Sponsors of Year Four will receive a variety of marketing benefits, including campaign concepts, creative content, paid social, video production, masterclasses and training, press opportunities, case studies, job listings access and high profile speaker slots.

Paul Farr, managing director, ground and rail, Northwest Europe at CEVA Logistics, and a long-standing sponsor commented: “There is a crucial need to encourage young people to enter the sector, and we’re pleased to be standing alongside other logistics organisations all pledging their support. As the sector comes together, we look forward to continuing our work with Generation Logistics and showcasing the wide range of rewarding career opportunities that logistics has to offer.”

Programme director for Generation Logistics, Bethany Windsor, added: “The latest wave of sponsors for the campaign’s fourth year all being household names is a wonderful testament to the dedication of the sector, as well as the impact of Generation Logistics to date. With such an eclectic mix of impressive sponsors on board to date, we’re very excited to be working with a wide array of diverse stakeholders, each one delivering such a unique offering of its own.”

To become a Generation Logistics sponsor, visit: www.generationlogistics.org/year4

Tags: