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Kellogg increases commitment to Peel Ports’ ‘green highway’ to Manchester

[ April 15, 2013   //   ]

Ship Canal shuttle service to slash supply chain road miles by 85%

 In a deal that includes flexible ‘on demand’ warehousing at the Port of Liverpool, Kellogg will substantially increase the efficiency of its supply chain and take hundreds of trucks off UK roads.

The global cereal company, which has long-stated its commitment to sustainability, has increased the volume of breakfast cereals it will transport using Peel Ports’ ‘green highway network ’ – on the Manchester Ship Canal container shuttle service.

The Ship Canal shuttle service is the most environmentally-friendly bulk logistics solution on offer in the UK, and already serves other major retail names such as Princes Foods, Kingsland Wine, Tesco, Typhoo, Regatta and a major global sportswear brand.

2,500 TEU of Kellogg cereal product will be transported on the green highway network between the company’s Manchester, Ireland and Iberia distribution hubs in 2013. The containerised product is transhipped at the Port of Liverpool on to a coastal feeder service to serve the Irish and Spanish markets.

In what is an added value logistics solution for the company, Kellogg have also taken advantage of the Port of Liverpool’s flexible ‘on demand’ warehousing offering. The port-centric warehousing capacity further increases efficiency of the company’s supply chain, with storage for up to 7,000 pallets of cereal product available at the Port of Liverpool when required.

Kellogg’s use of the shuttle service will equate to an 85% reduction in road miles for the supply chain: a reduction of 40,000 road miles and 61 tonnes of CO2 in the coming year.

Paul Blears, UK, ROI & Export Freight Operations Manager at Kellogg said: “We are working closely with Peel Ports to activate the increasing opportunities for waterborne transport. By reviewing our supply chain strategy and integrating waterways we are seeing our sustainability goals come to life.”

Paul McCoy, Business Development Manager for Containers and Barge at Peel Ports said: “We have developed a strong relationship with Kellogg and have a comprehensive understanding of their logistics needs and aspirations.

“As a result we are now working with them on a whole range of low-carbon initiatives including container handling, warehousing and consolidation. The container shuttle and the added value service we can provide with it is a compelling logistics solution for any company that values efficiency and sustainability.

“Peel Ports is developing a series of mini ports and multi-modal logistics hubs at various locations along the Manchester Ship Canal, which means we can bring containerised products inland to exactly where the customer wants it. We are constantly developing and adapting the service to suit our diverse customers’ specific needs.

“The Manchester Ship Canal is the UK’s largest inland seaway. The shuttle service makes an important contribution to the UK’s carbon footprint reduction targets by delivering waterborne goods right to the heart of the country, and it is great to see a world-class company like Kellogg’s capitalising on its benefits.”

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