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Making trains – and logistics – cool again

[ February 16, 2023   //   ]

Logistics property firm Prologis UK has teamed up with the country’s coolest trainspotter, Francis Bourgeois, to shine a spotlight on the sector.

Francis Bourgeois shot to fame for his quirky videos about trains and first hit the freight industry headlines in early 2022, when he became brand ambassador for rail operator GB Railfreight.

His latest partnership with Prologis will focus on how logistics is integral to keeping goods moving around the country, both by road and by rail. Logistics is an often-misunderstood sector and Bourgeois and Prologis will be working together to showcase its greatness and the potential it holds.

Francis Bourgeois, said: “I’ve always loved trains and railways and enjoy sharing that with people through my videos. Trains bring me so much joy but more importantly, Prologis and I both know how important trains are to almost everything we do.”

Francis’ campaign with Prologis UK will be largely focused on its site at Daventry International Rail Freight Terminal, one of the most important pieces of logistics infrastructure in the country and a major rail freight hub.

He continues: “I can’t wait to show people how what they buy in a supermarket or online ends up in their shopping basket or front door. Seeing the size of the warehouses at DIRFT and the number of containers that are constantly being loaded and unloaded onto trains is really impressive.”

The partnership will also explore the sustainability benefits of rail freight.

Paul Weston, Prologis UK regional head, said: “We’ve been flying the flag for rail freight in the UK for some time and working with a high-profile advocate is a special opportunity for us. Francis’ passion, joy and enthusiasm is infectious and we hope that it will help show how important and integral logistics is to the country.”

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