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Online forwarders join forces

[ September 16, 2020   //   ]

European digital freight forwarder, sennder has acquired Uber’s European freight business. In an all-stock transaction, Uber will acquire a minority stake in sennder and its European freight business will continue operating under the sennder brand.

In June merged with French counterpart Everoad and earlier established Joint Venture with Poste Italiane, Italy’s largest logistics operator.

Uber Freight’s European general manager, Tom Christenson, will join sennder as chief operating officer and Daniel Warner, currently head of shipper operations, will join as senior vice president commercial. The Amsterdam based Uber Freight team will join sennder once the transaction has closed, and sennder will establish a new office in Amsterdam.

The agreement includes a shipper referral program in which sennder will refer shippers seeking freight brokerage or similar services in North America to Uber Freight, and vice versa.

Uber will continue to grow its Uber Freight business across the US and Canada, while Uber Freight will collaborate with sennder as leading digital logistics providers in North America and Europe.

David Nothacker, chief executive and co-founder of sennder, said: “This acquisition strengthens our position as Europe’s number one digital logistics provider. We also look forward to working with Uber Freight to bring further value to both companies’ customers.”

Lior Ron, Head of Uber Freight, added: “This collaboration with sennder allows us to further extend our reach in Europe while doubling down on our Uber Freight business in North America, and to jointly push the digital freight industry forward.”

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