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Retail expert to boost Peel Ports’ import business

[ December 7, 2023   //   ]

Former head of supply chain for retailer B&M, Jerome Wildsmith has joined Peel Ports Group as sales manager for BCO (beneficial cargo owner) services to strengthen its relationships with importers. He has more than 30 years of logistics experience  including time with retailers Matalan, Mamas & Papas and Regatta. His new role will be to drive container volumes and leverage the port’s proximity to major distribution centres north of Birmingham.  

Chief operating officer at Peel Ports Group, David Huck, said: “Jerome’s huge success at improving supply chain efficiency from the retail side is expertise that we can now offer our customers and will go a long way towards streamlining supply chain processes. In the current climate, cargo owners are seeing their margins being squeezed ever tighter while being expected to simultaneously deliver greener logistics solutions. We will work with them to achieve these goals by maximising on the benefits of more effective use of sea transport, for closer to end destination logistics.”

Peel Ports recently surveyed more than 2,000 retail leaders, and found that 83% felt it would be beneficial to liaise with ports directly to implement necessary market change. Three-quarters of participants stated they would import goods closer to end destinations if they were given a choice on their port of entry by shipping lines.  

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