Business, Freight News, Logistics

Software firm sponsors supply chain tournament

[ February 15, 2012   //   ]

Freight software specialist AEB (International)is sponsoring The Fresh Connectioninternet-based supply chain management competition designed to test best industry practice and provide logistics strategy training. Kicking off in March 2012, the competition is a simulation aimed at increasing knowledge of supply chain strategies with competing teams striving to improve the financial figures of a fictitious fruit juice producer called “The Fresh Connection”, turn the company around and maximise return on investment. Each team member plays the role of a Director – for Operations, Purchasing, Supply Chain and Sales – and takes strategic and tactical decisions to improve performance and ROI. The British Fresh Connection Finals 2012 Event will take place on Wednesday, 13 June in conjunction with the CILT(UK) Annual Logistics Conference at the Marriott Forest of Arden Hotel and Country Club, Meriden, West Midlands. During the event, the UK finalists will play the last three rounds of the competition, with the winning team becoming UK Supply Chain Champions 2011. The Fresh Connection is also being run in the Netherlands, Belgium, Germany, Denmark, US, Canada, South Africa and Australia, and the International finals will take place on 14th September 2012 in Barcelona.