Freight News, IT, Logistics

Three words says it all for BluJay

[ February 14, 2019   //   ]

Global trade software specialist BluJay Solutions has integrated the what3words simplified addressing system into its MobileSTAR delivery management application. BluJay customers can specify delivery and pick-up locations using a unique three-word address rather than traditional addressing or GPS coordinates. It takes complex GPS coordinates and converts them into more precise, unique three-word addresses. Chief product strategist at BluJay Solutions Doug Surrett, says: “The world is moving to more geolocation-based addressing, which not only solves a number of limitations inherent with traditional street-level addressing, but also opens new opportunities and applications for more exact, practical pick-up and drop-off points.” At the same time, logistics is shifting towards more home delivery.