Freight News, Sea

WISTA launches ‘Came by Ship’ campaign

[ April 18, 2014   //   ]

WISTA-UK, part of the Women’s International Shipping & Trading Association, is celebrating its 40th anniversary by launching a ‘Came by SHIP’ campaign. It aims to make the public, media and students aware of the importance of the shipping industry for the country. It hopes to help students and young people discover all the possibilities and opportunities the sea and the shipping industry offers to everyone, men and women.

The campaign will start with the launch of a global photography competition in partnership with Sea Vision and based on the “Movement of goods/ships” theme. Other events include a One Day Forum in Liverpool as part of the International Festival for Business. A shipping essay is also being organised by WISTA-UK members Jean Winfield and Martine Frost from Jeannius Consulting are in charge of the project.

Wista UK president Maria Dixon, says: “In the UK, there is an urgent need for young people and the public in general, to realise that 90% of everything from food to fuel to clothes to gadgets, come to the UK by ship. We have been on the street asking questions about shipping, and the lack of knowledge is appalling, people think our cargo comes by planes, and most of them do not think that our economy is maritime dependant.”

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