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Pedal harder!

[ April 3, 2023   //   ]

Gebrüder Weiss is hosting calling on cycling enthusiasts from around the world to pedal harder from 1 April. The global logistics company wants to follow up the success of its Cycling around the World campaign last year with seven instead of six circumnavigations of the world, just 280,525km. Participating cyclists have until the end of September to finish. The number of kilometers completed will be recorded and calculated in a cycling app.

For every 40km, Gebrüder Weiss will pay for a tree to be planted in Nicaragua, a Central American country severely affected by climate change where they will protect against flooding, in partnership with non-profit PRIMAKLIMA, which has been involved in reforestation projects for more than 30 years.

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